Photography Research
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Wednesday 26 January 2011
Title + Font Ideas
I made a mindmap of all the different names i could use for my music magazine. I chose these names because they all relate to the genre of the magazine in some way. In the end i think i will use the title 'M', it stands for Mainstream which instantly indicates the genre of the magazine. It is a short and snappy title which will be easily memorable and recognized by the audience.
I downloaded various fonts from DaFont that i think may be suitable for use throughout my magazine, i presented them on a mood board so i can decided which works best. I also chose some brushes that could be effectively used to make sections of the page stand out more to the audience.
I used the fonts do to some tests to see which font looks best for the logo. I think Coolvetica (second from left on top row), Arista (third from left on top row) and Jack Input (third from left on bottom row) work the best.
I also designed a bar code for the magazine using a downloaded font.
Following the generic convention of three palette colour scheme i have put together a few colour designs using a splat brush. From my focal group questionnaire i found that the audience my magazine is aimed at prefer a sophisticated colour scheme, therefore i have chosen black, white and a bright colour. For my magazine i think i will use either blue, purple or red. The colours all connote the bright and lively mood that i want my magazine to express.
Using my preferred font and colour schemes i have developed various logo ideas, they are simple yet attractive to an audience. I like the colour red as it stand out from the page like a stop sign, a bright colour like this is what my magazine needs to be in order for it to get noticed by the reader. I started off using the full name of the magazine but i think it looks more effective with just the single letter, M.
Photography Test Shoots
Following my research i have decided to do a photography test shoot to develop my skills in composing a successful shot. I experimented with different angles, distances, body language and facial expressions.
This is a medium shot, it would probably appear on a front cover, above the head is room for a masthead and room for sell lines aligned to the left. The eyeline of the model falls into the top and creates a direct address with the audience. The photograph is taken in a studio set up using a microphone as a prop, this add the musical feel to the image. The facial expression connotes the fun and liveliness of the image and their music.
This medium shot would best suit a double page spread. Instead the model is looking down towards the guitar suggesting his passion and love for his music. The acoustic guitar used as a prop connotes the music is more indie rather than and upbeat mainstream song. The costume fits well with the 'indie theme' of the picture which would appeal to a the target audience.
This photograph was taken on a location, behind the models there is a brick wall. The photograph could be used on a contents page to attract the attention of the audience and make them want to read the article. The models are pictured in the centre of the frame drawing in all the attention. Their pose is cool and casual which would appeal to the audience who don't want anything too 'fake' and 'extravagant'.
Following my test shoot i have decided to vary the location of the photographs; i will take some in the photography studio to give the magazine a professional touch but i will also take some on a location to add a realistic feel to the magazine. The costume and facial expressions of the models needs to reflect the genre of the magazine and what the audience what so i will make the photographs look as fun and exciting as possible. Long shots are best for contents pages and double page spreads, whereas i think a close up is most suited for a front cover as it shows the detail of the model better.
This is a medium shot, it would probably appear on a front cover, above the head is room for a masthead and room for sell lines aligned to the left. The eyeline of the model falls into the top and creates a direct address with the audience. The photograph is taken in a studio set up using a microphone as a prop, this add the musical feel to the image. The facial expression connotes the fun and liveliness of the image and their music.
This medium shot would best suit a double page spread. Instead the model is looking down towards the guitar suggesting his passion and love for his music. The acoustic guitar used as a prop connotes the music is more indie rather than and upbeat mainstream song. The costume fits well with the 'indie theme' of the picture which would appeal to a the target audience.
Following my test shoot i have decided to vary the location of the photographs; i will take some in the photography studio to give the magazine a professional touch but i will also take some on a location to add a realistic feel to the magazine. The costume and facial expressions of the models needs to reflect the genre of the magazine and what the audience what so i will make the photographs look as fun and exciting as possible. Long shots are best for contents pages and double page spreads, whereas i think a close up is most suited for a front cover as it shows the detail of the model better.
Wednesday 19 January 2011
Audience Research
As a result of my questionnaire I have constructed a conclusion that will help me make my own music magazine within the mainstream genre.
The front cover will follow a three palette colour scheme that are bright colours and stand out to the audience on the first glance. I want my magazine to look cool and edgy, to do this I will feature a model that appeals to the audience and looks intriguing; I will also use graphics on the front cover to attract the attention to a particular article. The model on my front cover needs to look sexy and attractive. The pose of the model will be something similar to Rihanna’s on the front cover of Billboard as I have found that this was the most appealing pose. Costume of the model will be something simple that makes a bold impression on the audience. Most people thought the layout of Q magazine made use of the space better than Billboard magazine did, for this reason I will structure carefully to ensure it is not too cluttered and only shows the best articles on the front cover. A large logo in the corner proved to be more appealing than a long title across the page, also the fonts used on the front cover of Billboard were described as boring, therefore I shall make the name and logo of my magazine something short and memorable and use fonts that look exciting to the audience. Overall the front cover of Q magazine was described as modern and sophisticated with the simple but effective layout, but the front cover used for Billboard magazine is more fun, energetic and lively with the bright colours and seductive photograph.
The contents page of Q follows the house style set by the front cover, my focal group found this attractive and they liked the logo of Q at the very top of the contents page. On my content page I shall use the same colour scheme my front page uses and I will also include the magazine logo so it gets noticed and recognised by the audience. Images are included on both contents page to show who features in the magazine; therefore I will add images with page numbers to show where the article about that particular person is. People preferred the contents of Q over Billboard, as there was not as much writing to clutter the page. Although the No1 chart was noticed first in most cases, it informs the reader which bands and artists are currently topping the charts: I will consider using this feature on my contents page. Many people prefer to reader articles that interview their favourite artists or review new and upcoming songs, therefore I shall include lots of interviews and reviews in my magazine to ensure I attract the target audience. The headers used on the contents page clearly split the articles up into different categories which proved successful with my focal group; I shall do this on my contents page so the reader can easily find what they are looking for.
The double page spread of both magazines contain a lot of text, people preferred the article written in Q as there was not as much writing to reader and more pictures to make the page look more attractive. The drop caps provide the aesthetic appeal to the page which attracts the audience and makes them want to read on, the enlarged quotes taken from the celebrities also do this. From the feedback I have received I have decided my article will be approximately 4 columns wide so it doesn’t put off the reader, but it will also include pictures connected to the story to intrigue the reader.
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