43221 Darlington, Queen Elizabeth

43221 Darlington, Queen Elizabeth

Thursday 31 March 2011

Evaluation Question 5: How did you attract/address your audience?



Comparison to professional magazines




front cover

I used a similar colour scheme on my final product as i knew this was an attracting range of colours that suited the target audience. The pose of the model was quite seductive aswell, this is inline with the two magazines i studied and draws the audiences attention onto the page straight away. Like Q magazine i have used a puff on the bottom of my page as i think this is a quick and effective way of telling the audience who else is featured in the magazine. Billboard magazine uses a skyline directly above the masthead, i also used this on my magazine as i think placing something next to the masthead will make it very noticeable, especially with the large emphasis of the word 'win'. My masthead is very similar to the on used on Q magazine, the audience of the magazine said this masthead is very simple but effective and stands out from the rest of the page because of the bright colour. The main sell line of my magazine relates to both of the magazines i studied: it is the artists name in a large font that spreads across the width of the page with writing above and below that gives a brief description about the article. I think this is a very effective convention set by magazines s it quickly grabs the attention of the reader. The costume worn by the models is similar to the costumes worn in the other two magazines: all the outfits are on trend and appealing to the members of the target audience.



contents page

The contents of my page uses similar aspects of professional magazines to attract the audience but it also challenges them to make it different and unique. The logo was used on the contents page of both magazines and my target audience agreed that this was a good feature to use. Also having the word contents in large letters beside the logo makes the page stand out as important. The content of the magazine is separated into categories, the audience would find this helpful when they are searching for something in particular. Images are also an attractive feature to use to appeal to the audience so i used 4 photographs that link to pages within my magazine. Billboard magazine uses an extra feature along the side that informs the reader of the latest chart hits, i decided to use this on my own page as the audience would be interested to know who is currently the number 1 seller. Costumes differ between the two magazines i studied, billboard's selection of outfits looks more formal whereas i have followed Q's decision of cool-casual as i think this appeals more to the audience.




double page spread

On the two magazines i studied the images are quite big, this proves that the audience like the images to be bigger as it balances out the page more making it look less text-heavy and more appealing. The title of the page is different from the two on the professional magazines, however i think mine looks better as it is more noticable and stands out from the rest of the article which means that the audience will notice is straight away.The bottom of the page has the page number in, this is very important to the audience because when they flick through looking for a certain article it helps them to find where abouts it is.I didn't use a drop capital on my magazine as i think it made the top of the page look a bit cluttered and it looks more effective with out the large letter at the start. i used the quotes in my article the same way as both the magazines i studied have, they are surrounded by the article and are in a large, different coloured font, this makes them stand out from the main article and interests the audience. Both articles have an extra feature, on billboard they have a list of Rihanna's top singles and in Q they feature similar artists. On my page i decided to add a reader feature that encourages the reader to get involved with the artists and allows them to feel closer on a personal level by asking them a question. The costume of the models is a key factor here as the images are so large, the clothing must be on trend as it will be picked up on by the audience and contribute to the judgement made by the readers.

Rough cut to final product

Due to the result of my audience feedback i decided to change the font of the main sell line and mast head to made them look sharper and stand out better. I swapped the circular banner for a puff as i think this looks more professional and tidier. There was a large bit of white space around the models head to i added more text to the skyline to take up the space. I used leading and kerning to adjust the spacing between the letters and lines which makes the articles look closer together instead of separate.

The audience thought that the grey box informing teh reader of the latest chart hits was too big and every distracting so i decreased the size to one column width and added another large picture of an artist that is featured in the magazine. My audience said that there wasn't enough content so i decided to add more pages to make the magazine look better value for money. I also changed the arrangement of the title, i think using a double underline makes it look more sophisticated. I was also advised to add a background colour to the caption of the images to make them more readable
My target audience agreed that the page looked very texdt heavy so i enlarged one of the images to break up the page, i created a path around the image so the text would wrap around it. I also used the text wrap tool to embed the quotes in the middle of the text, this broke up the article by using colour to make it look more aesthetically appealing. The introductory paragraph of the article was also said to be too long so i shortened this and fitted it above the image with a border to separate it from the main article. I also added a 'reader question' feature to involve the audience more and make them feel closer to their celebrity idols.





-model draws attention, stands out
-mainstream genre - costume and layout proves this
-strengths: layout - clear and easy to read
-aimed at: trendies and mainstream audience
-Brad would purchase this product as if has lots of detail in
-improve: more quotes from the artists, more sell lines


-drawn to front cover, it is well lined up. pose and costume of models are simple but modern and effective.
-mainstream/pop genre
strengths: front cover and double page spread
-aimed at: a neutral, broad audience: mainstream and indie
-Carmen would purchase this magazine as it is appealing and looks professional
-front cover has an interesting pose from the model
-genre: mainstream, indie, rock-pop
-strengths: images and contents layout
-aimed at: teenages who listen to mainstream and chart music
-Saffron would purchase this magazine if it had an interesting article
-improve: different font for the main sell line as it is quite plain


-model and fonts used on front cover stand out the most
-genre: mainstream/indie/r&b
-strengths: professional layout
-Steph would buy this magazine as it looks good, attracts her attention and has a variety of content


-front cover model draws attention first
-mainstream genre
-strengths: picture, text wrapping
-aimed at: young, cool people who like music
-Michael wouldn't buy it as he doesn't read magazines
-to improve, make it more aesthetically appealing by using less text


-main image is most attracting
-mainstream audience
-strengths
-aimed at:16-25 year olds
-wouldn't purchase this genre, but would consider as it looks professional
-improve: make image looks more professional, not as amateur

Animation Part 1: Brad + Carmen





Animation Part 2: Saffron + Steph







Animation Part 3: Michael + Tom

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